Learning how to market your services online could be the answer to your economic problems and lay the groundwork for you to achieve long-term financial success.
Here are the steps to get started, as well as our greatest advice for swiftly becoming successful.
1. Choose a service/product.
There are hundreds of internet business ideas to select from, making it difficult to make a decision. Many new service providers make the error of offering a variety of services that aren’t linked. While this may appear to make you more enticing to clients, it actually works against you.
The smartest move you can do is to focus on one specific and specialized service that takes advantage of your professional background. If you do wish to offer various services, make sure they’re all directly tied to your main product.
If you have experience with social media, for example, you can consider working as a virtual assistant, or VA. As a virtual assistant, you can do a variety of things, but if you have prior experience with social media, stick to that for the time being.
2. Pick a niche.
After you’ve decided on a service, you can narrow down your focus. Although it may appear that a virtual assistant that focuses on social media is unique enough, you can achieve even greater success by focusing on a certain business. That may mean just serving real estate companies or local restaurants for our social media VA.
“Even if your talents are highly transferable, a prospective client will feel like you’re a better fit if you concentrate in their sector,” said UpCounting marketing consultant Abir Syed. “They’ll refer you to another similarly skilled employee who deals with a diverse range of clientele.”
Consider what industries you’re already familiar with, have experience with, and wish to work with in the long run to define your specialization.
3. Research your competitors.
It’s critical to be aware of your competitors. Do your study to determine what your competitors give to your potential clientele after you’ve limited your services and target client segment.
Don’t only consider the price. Examine their marketing strategies, the services they offer, the types of clientele who provide testimonials, and so on. This will assist you in creating offerings that are both competitive and appropriate for you. If you notice someone offering a cheaper price than you, for example, you don’t have to lower yours to compete; instead, try adding more services to your most comparable package.
4. Select a platform for selling.
As a newbie, there are several options for selling your skills online. What you sell and who you sell to determine where you sell your freelance services.
Fiverr: Fiverr is an internet marketplace where you can get practically any service for $5. Fiverr’s platform allows freelancers to find clients, process payments, and gather testimonials all in one place. Fiverr does not charge a fee to list your service, but they do take 20% of each transaction.
Shopify: Shopify is a well-known e-commerce platform that may be used for both products and services. You can add apps to your storefront that allow customers to schedule consultations and appointments.
You’ll have to pay a monthly fee as well as transaction fees, but it’s a fantastic place to start, especially if you plan to sell both digital and physical goods.
5. Make an internet presence for yourself.
Choose at least one online media that serves as a “home” for your brand and service business in addition to your service listing. A website is the simplest method to get started.
Your website should load quickly, look amazing on mobile devices, and clearly describe what you do and who you do it for. Your portfolio, testimonials, reviews, and offerings will all be stored there. That way, if you decide to change selling platforms, you won’t lose the value you’ve built on the previous one.
It’s also a good idea to be active on at least one social media platform in addition to your website. Pick a platform where your ideal client hangs out and get creative with your material. Create an Instagram story with questions and polls, a Facebook group, or a YouTube channel with videos answering frequently requested questions.
6. Collaborate with a different service provider.
Finding a service provider with a comparable target demographic and a complimentary, but non-competing, service, and assisting one another by advocating one other’s services is something Syed advocates.
“If one of you specializes in Google Ads and the other in web design, you may recommend each other because both are valuable for a client interested in marketing,” he said.
7. Inquire about recommendations.
When you’re first starting out, referrals are a terrific way to obtain clients. Don’t be embarrassed to ask existing and past clients to help spread the word, and you might even pay for each reference.
Make sure to be specific when requesting referrals. The more detailed you are, the more likely you are to be the person who comes to mind when your ideal client is encountered.
“Asking, ‘Who else can I meet?’ is not a helpful referral question,” Bruce Harpham, a marketing automation expert, explained. “Make your request considerably more precise, such as: ‘Do you know any marketing managers at Toronto technology companies with more than 50 employees?'”
The niche you wish to serve and the positions in the niche that are most likely to seek your services are the most crucial things to be specific about.
8. Use Facebook to promote your business.
Paid advertising is an excellent and cost-effective approach to expanding your service business quickly. Facebook’s ad platform is one of the most customizable on the market, allowing you to reach out to relevant potential clients at a reasonable cost.
Customize your target audience by age, gender, location, interests, and any other characteristics that make them your ideal customer. You can also retarget those who visited your website and put your service to their cart but did not complete the transaction.
9. Share customer testimonials.
Allow prior clients to speak for you instead of telling future prospects what you do. Request a testimonial from every client you work with, especially if you’re just starting out. Also, don’t limit yourself to end-result testimonials. Obtain them from clients in the middle of the process so that others may understand what it’s like to deal with you.
Video testimonials, as well as testimonials supplemented by case studies and data, are extremely helpful. If you’re hesitant to approach your clients personally, set up an email autoresponder that asks for testimonials once you’ve completed the project.
10. Make good use of social media.
Having a social network account isn’t enough. To maintain showing up in your target client’s feed and get them to interact with you, you should follow best practices.
“With any marketing campaign, consistency is crucial,” said Rachele Wright, a digital marketing specialist. “If you’re going to spend time on a social media platform, be regular with your appearances, even if it’s just once a week at first.”
She also suggests that you make use of the features that the platform encourages you to use. “Facebook has made a big push and put a lot of emphasis on groups. You’re missing out on the platform’s potential if you’re only publishing to a Facebook Business Page and not engaging in groups or developing your own.”
5 technical talents to help you sell more than your competitors
1. Understanding of the product
One of the most important hard skills in any sales role is knowing the ins and outs of your product or service. Your sales training program will provide you with the tools you need to get that knowledge. However, it is up to you to establish credibility and trust in your field by becoming an expert.
Having a thorough understanding of what you’re selling instills trust in your client. It also allows you to quickly respond to any client questions or complaints.
Clients aren’t the only ones who appreciate this ability. Industry experience is one of the top skills prized by employers, according to LinkedIn’s State of Sales Report.
2. Prospecting talents
Strategic prospecting is the process of quickly identifying sales opportunities.
This entails taking a deliberate approach to locating and forming relationships with clients, which includes:
Salespeople who can use this talent to their advantage have a better success rate than those who rely on ‘old school’ approaches like cold calling or referrals.
3. Using social media to market
A salesperson must be there while their consumers are present. Social networking sites will be used by 3.96 billion individuals by 2022.
This is why social selling has become one of the most popular sales tactics in the world today. The process of creating relationships with potential clients through social media platforms like as LinkedIn, Twitter, and Facebook is known as social selling.
According to LinkedIn, 78 percent of social sellers outsell their counterparts who don’t use social media.
4. Handling of objections
Objections are unavoidable in sales. It’s natural for your buyer to be skeptical of your prices or product.
A salesperson’s response to these client concerns is known as objection handling.
To be successful, salespeople must be able to address these concerns without being overbearing. When done correctly, objection management can change a “no” into a “yes.”
5. The ability to learn new software and technologies.
The COVID-19 outbreak wreaked havoc on our workflow in unprecedented ways. Sales teams who adapted to remote selling through chat and phone outperformed their peers during this time.
In a sales profession, being willing to use technology to your advantage will remain a critical ability.
Adapting to working remotely or utilizing tools such as customer relationship management (CRM) systems to boost efficiency and productivity are examples of this.